BLOG
Beyond the Ask
Your Next Major Donor Is Probably Already in Your Database
Your top donors didn't fall out of the sky.
I've believed that for years.
Major donors aren't discovered. They're developed over time. The person giving you $50,000 usually started somewhere much smaller.
I've seen that firsthand at the organizations where I've worked, but recently I realized I'd never actually checked that assumption against the organizations I work with now.